A Trip to “Menopauseland” Is In Our Future

I guess if ED can be talked about in TV ads, so can menopause. The company that makes Estroven, a natural OTC supplement that claims to alleviate menopausal symptoms, will soon launch a $20 million TV, print and online advertising campaign beckoning us to visit Menopauseland. They describe it as a “cool and calming destination… lush instead of flushed,”  presumably where you can enjoy life symptom free - if you take Estroven, that is.

Estroven contains all natural products — soy, vitamin D and black cohosh.  It competes with another natural product, Remifemin, which contains only black cohosh. Both are worth trying if you are experiencing hot flashes and are reluctant to take hormones. 

It’s not often that we see natural and botanical remedies being advertised nationally simply because manufacturers of “alternative medicine” products don’t have the marketing dollars that companies like Wyeth have to promote their synthetic products such as Premarin.  The result is that many women are not aware of - or comfortable with - natural solutions for their menopausal symptoms. Hopefully the makers of Estroven will also target medical professionals with an education campaign so our physicians no longer refer to natural products as “that stuff.”

By the way, if you find menopause funny in any way, you can contribute a story or joke to their website.